Color Identifier – Identify Any Color by Photo
Need the name or code of a color you see? Upload a photo to identify it with its name and HEX/RGB values.
Upload Your Image
Drag and drop your image here, or click to browse
Supports JPG, PNG, HEIC formats up to 10MB. Your images are processed securely and not stored.
How to Identify a Color
Three quick steps to an instant, AI-powered identification.
Photograph the color filling most of the frame, in even light, so the true hue isn't skewed by shadows or glare.
Our AI reads the dominant color and its tone, estimating the closest named color and its approximate HEX and RGB values.
Receive the likely color name, approximate HEX and RGB codes, and near matches for design or paint reference.
Other Ways to Identify a Color
Use a Physical Swatch
Comparing against a printed paint fan deck or swatch book confirms a color under consistent, controlled light.
Neutralize the Lighting
Photographing in even daylight (not warm indoor light) gives the most accurate hue for any tool to read.
Paint-Store Matching
Hardware and paint stores can scan a sample and produce an exact matched mix for walls and projects.
Photo Quality
- ✓Fill the frame with the color, avoiding other hues.
- ✓Shoot in even, neutral daylight for a true reading.
- ✓Avoid shadows, glare, and reflections on the surface.
- ✓Turn off heavy filters and auto color enhancement.
Best Practices
- •Include a plain white area nearby for reference if you can.
- •Photograph matte surfaces straight on to avoid sheen.
- •Take a couple of shots and pick the most accurate.
- •Note the material — paint, fabric, and screens differ.
Colors Our AI Recognizes
Our AI recognizes a wide range of types — here are some of the most common.
Warm reds through pinks and magentas.
Oranges, ambers, and earthy browns.
Bright yellows to metallic golds.
Cool to warm greens.
Blues through violets.
Blacks, grays, whites, and off-whites.
Why Choose IdentifyThis?
Fast, detailed, private, and affordable — for this and every other identifier.
IdentifyThis works entirely in your browser on any device — phone, tablet, or desktop. No installs, no clutter, just instant results.
You don't just get a name. Our AI explains the key features, common look-alikes, and what to do next, so you actually understand what you're looking at.
Your subscription unlocks plants, animals, insects, rocks, and dozens of other identifiers — not just this one. One affordable tool for every curiosity.
Your uploaded photos are processed for identification and are not stored or sold. What you photograph stays yours.
Your first identification is free, then unlimited access is just $6.99/year — a fraction of what single-purpose apps charge.
Because it's web-based, IdentifyThis runs the same on iPhone, Android, Windows, and Mac. Open your browser and go.
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